Hollywood starlet Scarlett Johansson has quit her role as an "ambassador" for Oxfam International after the global charity criticized her for appearing in a Sodastream commercial that was prepared for the Super Bowl. Sodastream, an Israeli company that manufactures do-it-yourself carbonated beverage systems, has been targeted by the anti-Israel left because it has a factory in Ma'ale Adumim, an eastern suburb of Jerusalem that lies across the 1949 armistice line, and hence inside the West Bank, which Palestinians claim as their own.For some reason, the anti-semitic movement that the international Boycott, Divestment, and Sanctions (BDS) movement is part of thinks that they can use the same strategy against Israel that was used against the South African Apartheid Government. Clearly, the strategy would work.
Though it is widely understood that Ma'ale Adumim and its roughly 40,000 residents would remain part of Israel in any likely peace agreement with the Palestinians, Palestinians have long opposed its construction and continue to demand its removal. Sodastream, like other Israeli companies, has been criticized for several years by the international Boycott, Divestment, and Sanctions (BDS) movement. Oxfam has not officially endorsed the BDS movement, but openly opposes trade with Israeli companies doing business in the West Bank.
Johansson had rejected earlier criticism of her Sodastream ad by noting that the company "is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights." She also said that she is "a supporter of economic cooperation and social interaction between a democratic Israel and Palestine."
I also have some new found respect for Scarlett Johansson.
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